This Is How You Smile is available today on LP, CD, and digital formats ~
Helado Negro’s tour continues through North America ~ and if you’re around NYC, he’ll be signing records at Rough Trade on March 13th at 8pm
Helado Negro shares “Running,” the third offering from his upcoming album This Is How You Smile. “Running” follows recent singles “Pais Nublado” and “Please Won’t Please,” leading us further down the road to Roberto Carlos Lange’s sixth record.
“‘Running’ is a poem. In it, I’ve buried sentiments and personal histories. Most of it is just for me and some for you,” says Lange. “The song started as a voice memo recording I made while on a trip to Mexico City in 2016. I was waiting outside of a restaurant to eat dinner, and I was feeling awkward and anxious, so I decided to be still and listen to everything around me and come up with a melody to sing into my phone.”
Director David Merten paces through the gentle spaces of “Running” in his video for the single. “I intentionally shot and edited the video with a frenetic pace to counter the mellow vibe of the song. The video concept was based around trying to outrun the past, while repeating it. Running in circles with no true end to the journey,” says Merten.