{"product_id":"holly-herndon-proto","title":"Holly Herndon - PROTO","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eCAT: 4AD0140\u003c\/h3\u003e\n\u003cp\u003eRelease Date:\u003cbr\u003eMay 10, 2019 (digital) \/ Pre-order and Pre-save digital \u003ca href=\"https:\/\/hollyherndon.ffm.to\/proto\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ehere\u003c\/a\u003e\u003cbr\u003eMay 10, 2019 (physical)\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHolly Herndon\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e operates at the nexus of technological evolution and musical euphoria.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHolly’s third full-length album \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ePROTO\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e isn’t about A.I., but much of it was created in collaboration with her own A.I. ‘baby’, \u003c\/span\u003e\u003cb\u003eSpawn\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor the album, she assembled a contemporary ensemble of vocalists, developers, guest contributors (\u003c\/span\u003e\u003cb\u003eJenna Sutela\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e,\u003c\/span\u003e\u003cb\u003e Jlin\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003eLily Anna Haynes\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003eMartine Syms\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e) and an inhuman intelligence housed in a DIY souped-up gaming PC to create a record that encompasses live vocal processing and timeless folk singing, and places an emphasis on alien song craft and new forms of communion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan\u003ePROTO \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003emakes reference to what Holly refers to as the protocol era, where rapidly surfacing ideological battles over the future of A.I. protocols, centralised and decentralised internet protocols, and personal and political protocols compel us to ask ourselves who are we, what are we, what do we stand for, and what are we heading towards?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou can hear traces of Spawn throughout the album, developed in partnership with long time collaborator \u003c\/span\u003e\u003cb\u003eMathew Dryhurst\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e and ensemble developer \u003c\/span\u003e\u003cb\u003eJules LaPlace\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, and even eavesdrop on the live training ceremonies conducted in Berlin, in which hundreds of people were gathered to teach Spawn how to identify and reinterpret unfamiliar sounds in group call-and-response singing sessions; a contemporary update on the religious gathering Holly was raised amongst in her upbringing in East Tennessee.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere’s a pervasive narrative of technology as dehumanizing\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e,” says Holly. “\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe stand in contrast to that. It’s not like we want to run away; we’re very much running towards it, but on our terms. Choosing to work with an ensemble of humans is part of our protocol. I don’t want to live in a world in which humans are automated off stage. I want an A.I. to be raised to appreciate and interact with that beauty.\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSince her arrival in 2012, Holly has successfully mined the edges of electronic and Avant Garde pop and emerged with a dynamic and disruptive canon of her own, all while studying for her soon-to-be-completed PhD at Stanford University, researching machine learning and music. \u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eJust as Holly’s previous album \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlatform\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e forewarned of the manipulative personal and political impacts of prying social media platforms long before popular acceptance, \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ePROTO\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is a euphoric and principled statement setting the shape of things to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/r4sROgbaeOs\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e","brand":"4AD0140","offers":[{"title":"LP - $24","offer_id":19400975614021,"sku":"4AD0140LP","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Limited Edition Clear LP - $24","offer_id":19400988000325,"sku":"4AD0140LTD","price":24.0,"currency_code":"USD","in_stock":false},{"title":"CD - $14","offer_id":19400975646789,"sku":"4AD0140CD","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/6993\/6709\/products\/HOLLYHERNDON_PROTO_COVERART_1500px.jpeg?v=1552069938","url":"https:\/\/igetrvng.com\/products\/holly-herndon-proto","provider":"RVNG Intl.","version":"1.0","type":"link"}